Head of Xbox Games Studios Matt Booty has said that the firm is waiting for an audience to emerge for AR/VR gaming before it expands into the division.

In an interview with The Hollywood Reporter, the executive was asked about various topics, which include cross-media expansion of video games.

Regarding Xbox’s expansion into VR, Booty said, “We have 10 games that have achieved over 10 million players life-to-date, which is a pretty big accomplishment, but that’s the kind of scale that we need to see success for the game, and it’s just, it’s not quite there yet with AR/VR.”

Additionally, the head of Xbox Games Studios shared his thoughts on Microsoft’s advancement in cloud gaming.

“I’m not even sure you would call it a market yet,” Booty said. He attributed this to its current audience size and use of cloud technology.