In-game advertising and video game monetization platform Bidstack announced that it’s acquired $11 million in a new funding round.

Founded in 2015, the company has gone on to work with game publishers such as Codemasters and Take-Two.

The latest funding round included a $6 million investment from software giant and Denuvo owner Irdeto.

Bidstack said that the $11 million will go towards its efforts to expand business in the US.

“Irdeto’s positioning across the gaming and entertainment space will lead to many opportunities for our two companies to collaborate going forward, as strategic partners,” said Bidstack CEO and founder James Draper.

Additionally, Bidstack said that Jude O’Connor recently joined as chief revenue officer.