As you can see, when thinking about your demo, don’t just think about players. Your demo can be of interest to more than just them. You should also think about two other important “stakeholders” of your marketing campaign — the good olde press and the good olde influencers.

Now, both of these stakeholders have different needs, wants, and attitudes to your preview/demo. So let me go through each step and talk a bit about the needs of these stakeholders.